Is there a single trailer in existence that doesn’t use the “Inception” BRAAAHHHHM now? I’m still shocked it wasn’t in “The Hobbit.” Sure, it’s a sneaky BRAAAAHHHHM, silent, like a ninja; but it’s right up front, there’s no getting around it.

It’s Pavlovian at this point – audiences don’t know they’re watching a trailer unless they hear it.

Oh yeah, new “G.I. Joe: Retaliation” trailer. Blah, blah – London has a very bad day care of the business end of the Lance of Longinus. Rock makes fun of Channing Tatum and his crappy, duck-faced catch phrasing. Bruce Willis shoots stuff and blinds people with his bald pate.

Whereas I’d been originally excited as Hell when I saw Cobra Commander in his battle helmet and thought “The bastards might have gotten it right!” The studio’s decision to pull this and release it next year has completely sapped my interest. And this…